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Marketing (AMS)

Build marketing landing pages

Create a page, pick its layout and look, use one of your CRM forms, take payment through your own Stripe account, and publish it.

A landing page is a single page with one job: get the visitor to sign up, book, enquire or buy. Your pages live under Pages → Landing pages, and once published they are at pages.noliai.com (or your own domain).

Create a page

Press Create Landing Page and pick what the page does: Download (give away a free guide), Sign up (grow your email list), Book a call, Request (a quote, a home value, or a message), Event or Checkout. Each one is already connected to your CRM, so every sign-up, booking or buyer lands in your contacts.

The page starts in the layout that suits it, written from your business profile. Numbers, reviews and credentials only appear if you gave them.

Edit it

The editor shows your page beside the settings, at Computer or Phone size. Change the words, add a picture or a video if you want one, and pick one piece of proof (one of your Google reviews, your rating, or a quote). Write it for me drafts the words, and Send a test fills in your own form so you can see what a visitor would get.

Changes are saved as a draft. Visitors keep seeing the last published version until you press Publish changes.

Pick a layout and a look

Under Size, two choices shape how the page looks. They are separate, so you can mix them freely, and your words stay the same when you change either one:

  • Layout is how the page is arranged:
    • Split: your words and the form on one side, your picture on the other.
    • Letter: a signed note from you, then the form and a P.S. Strong for services. When you pick it, a Your letter section appears for the letter and the P.S.
    • Editorial: a big headline with the form beside it, then the details (a guide's contents, what happens next) and a quote.
    • Color band: the promise and the form together on a band of colour. The most direct.
    • Stacked: built for phones first: the promise, the form, then the details.
  • Look is the type and colour: Clean, Two-tone, Card, Classic, Bold and Night use your own brand colours; Estate, Coastal, Monograph and Noir are quieter, refined looks made for real estate. Each card shows your own headline and button in that look. Text and buttons are always kept readable, whatever colours you use.

Real estate pages show your licence line and Equal Housing Opportunity at the bottom. Add your licence under Your details.

Use one of your CRM forms

A page can show one of the forms you built in your CRM, drawn in the page's own style:

  1. Choose Add a section, then CRM form.
  2. Under Which form visitors fill in, pick the form. The page shows its questions.
  3. Change the heading, the button text and the message people see after they send it, if you like.

Every time someone sends it, they land in your CRM contacts as a submission of that form, and the form's automations and sequences run there, once for each submission. The page also keeps its own copy under Sign-ups.

A few things to know:

  • If your form has no email question, the page asks for an email address too, so every sign-up reaches your contacts.
  • File uploads and star ratings cannot be shown on a page. If one of those is optional the page leaves it off; if one is required, pick another form or make it optional in the CRM.
  • If you change the form's questions in the CRM later, the editor offers Use the new questions. Publish the page again to show them.
  • If the form does not create contacts for new people, the editor tells you. Turn on Auto-create CRM contact in the form's settings in the CRM.

A page has one form: a CRM form, a contact form or a sign-up form.

Take payment on the page

A Sell a service page can take payment for one of your CRM products or courses. The money goes to your own Stripe account, and each buyer lands in your CRM contacts with the payment.

Before you start, in your CRM:

  • Connect Stripe under Payments.
  • Add the product with its price under Payments → Products & Services (or publish a paid course).

Then either pick the product under Take payment on the page when you create the page, or open the page's Offer and price section and pick it under What visitors buy. The price on the page comes from your CRM product; change it there. Every button on the page leads to the offer, and its button opens a secure Stripe checkout.

Under What buyers read after paying you can add a short message, for example when you will be in touch. After paying, the buyer comes back to the top of your page, which thanks them and shows that message. If they back out of the checkout, the page says they have not been charged.

To stop taking payment, set What visitors buy back to Nothing, and publish the page again.

To sell with an upsell after the purchase and a thank-you page, put the page in a page funnel.

Publish it

A new page is a draft until you press Publish. Preview opens a private link to your draft that works for 15 minutes. Only owners and admins can publish a page or take it down.

Follow-up and sign-ups

Under Settings you can pick the free resource the form delivers and the Follow-up emails everyone who signs up gets. When follow-up emails are on, the form asks visitors to agree to receive them, and that agreement is kept with the sign-up (and in the CRM for a CRM form).

Sign-ups lists everyone who signed up, with a Download CSV, and each page counts its views and sign-ups. Purchases made on a page count as conversions in campaigns. With your Noli CRM connected, every sign-up is also added to your contacts.

Made pages in your CRM before?

The CRM no longer builds pages or funnels. The Marketing app is where every Noli page is made, so there is one place to write, edit and publish them:

  • In your CRM's menu, Landing Pages and Funnels now open the Marketing app: your landing pages here, and your page funnels. The CRM's old page and funnel screens forward here too, and the dashboard's Create Page opens Create Landing Page.
  • Old page addresses on crm.noliai.com (the ones ending in /p/ or /f/ and a name) forward for good to pages.noliai.com: to the page's new home if it was moved here, otherwise to a short notice that the page has moved or ended.
  • Your forms, surveys, booking pages, event pages, courses, products and payments stay in the CRM. Pages here use your CRM forms and sell your CRM products through your own Stripe account, so sign-ups and buyers still land in your CRM contacts.
  • Page numbers (views, sign-ups and purchases) are here, on Home and on each page. The CRM's dashboard and reports count its own forms.

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