Skip to content
← All guidesMarketing (AMS)

Create lead magnets

Generate checklists, guides, ebooks, quizzes, calculators, and AI reports, then publish and share them.

A lead magnet is something valuable you give away in exchange for an email address. Your marketing system generates them for you under Tools → Lead Magnets.

Choose a type

Start the lead magnet wizard and pick one of eight formats. Five of them are documents:

  • Checklist, a step-by-step list people can print and use.
  • Guide, a comprehensive how-to with actionable advice.
  • Ebook, a longer, more in-depth resource.
  • Worksheet, fill-in exercises.
  • Cheat Sheet, a quick-reference sheet.

Three of them are interactive pages your visitors fill in, hosted by Noli rather than downloaded:

  • Quiz / Assessment, scores the visitor and captures their email.
  • AI Report, a personalized analysis they get by entering their URL.
  • Calculator, real-time results from numbers they type in.

The wizard walks you through the details, and you can point it at one of your audience profiles and at specific documents from your content library so the content matches your audience and your material.

Generate and refine

The system writes the content. Regenerate with feedback is the usual way to change it: say what is wrong and it rewrites. Edit opens the underlying content directly if you want to change something precisely. Generate Cover produces the branded cover image.

Publish it

Document lead magnets have a Download PDF button, and it only works once the lead magnet is published. Publish it first, then download or share it.

After you approve a lead magnet, Edit and Regenerate are hidden, so the version people have already downloaded cannot change underneath them.

Connect it

Connect the lead magnet to a landing page so it is delivered when someone signs up, or drop it into a funnel.

Next