Questions & answers
The short version of how Noli works: what it is, what it costs, what each specialist does, and how your team and data fit in. Need a step-by-step walkthrough instead? See the how-to guides.
Getting started
What is Noli AI?
Noli is an AI team for your business. It starts with a Chief of Staff that runs the team for you. Beneath it are specialists organized into four departments that share one login and one memory and actually do the work: business development (your CRM), marketing, a knowledge base, and project management.
You hand the Chief of Staff a goal, and it puts the right specialists on it, coordinates the work, and spins up new specialists whenever a job calls for one. The whole team runs on real tools and real context about your business, not just a chat window.
Who is Noli for?
Solo founders, small teams, and operators who want the output of a full team without hiring or managing one.
Do I need technical skills to use it?
No. You sign up, tell your Chief of Staff about your business, and the team gets to work. There is nothing to install and no code to write, and your team comes connected from day one.
As with a human team, you may want to give your AI team access to specific third-party tools. That usually just means logging into the tool, and if you run into any issues, your Chief of Staff can walk you through connecting it step by step.
How is this different from ChatGPT or a regular AI assistant?
A general chatbot waits for you to prompt it and forgets your context between sessions. Noli is a team with a persistent memory of your business that works continuously across real tools (your CRM, your content, your projects), led by a proactive Chief of Staff that keeps things moving 24/7, even when you are not sitting in front of a screen telling it what to do.
How long does setup take?
Typically just a few minutes. You tell your Chief of Staff about your business, and the team starts working from there, getting more useful as it learns more about you.
You can then finish setup by opening each department and answering a few questions specific to it.
Plans & billing
How much does Noli cost?
There are two plans, and every plan includes the full team. Solo is $149 a month for one person. Team is $249 a month for two people, with extra seats at $79 a month each.
Pay monthly or annually. Annual gives you two months free: Solo is $1,490 a year and Team is $2,490 a year. You are paying for seats and AI usage, not for features. Every plan unlocks everything.
What is the difference between Solo and Team?
The capabilities are identical. Both plans give you the whole team: business development (CRM), marketing, knowledge base, project management, and your Chief of Staff to coordinate them.
The difference is people and capacity. Solo is built for one person. Team is built for two or more, so it adds shared workspaces, an admin role, a larger pooled AI allowance, and room to add seats as you grow. If it is just you, choose Solo. If you want teammates working in the same workspace, choose Team.
Is it one bundle, or do I pay per product?
One bundle. Every plan includes the whole team: business development (CRM), marketing, knowledge base, project management, and your Chief of Staff who coordinates them all. There are no per-product add-ons to buy.
Do you bill monthly or annually?
Both. Pay monthly, or pay annually and get two months free (you pay for ten). Solo is $149 a month or $1,490 a year. Team is $249 a month or $2,490 a year.
How does AI usage work?
Every plan includes a generous monthly pool of AI tokens, shared across your whole team and every product. Each user comes with 10 million tokens a month: Solo includes 10 million, Team includes 20 million for two, and each extra seat adds another 10 million to the shared pool.
For almost everyone, normal daily use stays well inside the pool, so you never have to think about it. We show your usage in tokens, and you get a heads-up at 80% and again at 100%.
What happens if I run out of AI tokens?
We never charge you a surprise overage. If you reach your monthly pool you have three options: add a token boost (10 million more tokens for $59 a month, stack as many as you need), upgrade your plan, or connect your own AI provider key so any usage beyond your pool runs on your key, at cost, with no cap.
If you do none of those, AI features simply pause until your pool resets at the start of the next month. Your data and everything else stay available.
Can I add more seats or AI tokens?
Yes. From the Plan and add-ons page in your dashboard you can add extra seats to a Team plan ($79 a month per person, with 10 million extra pooled tokens per seat) and token boosts (10 million tokens for $59 a month, add as many as you need). Changes are prorated, so you only pay for the part of the cycle you use.
Can I change my plan later?
Yes, anytime. Open your account menu and choose Manage billing or the Plan and add-ons page to upgrade or downgrade. Plan changes are prorated, with the difference applied to your next invoice, so you are never double billed.
Is there a free trial?
There is no free trial. Instead, your first purchase is covered by a 30-day money-back guarantee, so you can try the whole platform risk-free.
What is your refund / guarantee policy?
Your first purchase comes with a 30-day money-back guarantee. If Noli is not for you, contact us within 30 calendar days of that first purchase for a refund.
You are eligible for a 100% refund of your membership fees. We cannot refund the cost of AI token usage you have already consumed. See the refund policy in our Terms and Conditions for the full details.
How do I cancel?
From your account menu, choose Manage billing and cancel there. You keep access through the end of the period you have already paid for.
Your AI team
What does the Chief of Staff do?
It runs your AI team for you. You give it a goal in plain English, and it breaks the goal down, puts the right specialist on each part, coordinates the work across your departments, and reports back, all without you running the tools yourself. It works around the clock, learns your business as it goes, proactively finds ways to help you hit your goals, and manages the rest of the team. It can even spin up new specialists on demand for bigger projects or niche tasks.
How many specialists are there, and can the team grow?
More than four. Noli is organized into four departments, each staffed with its own specialists: business development (CRM), marketing, knowledge, and projects. On top of that, your Chief of Staff can spin up new specialists on demand for a specific job (a researcher, a copywriter, a closer) and stand them down when the work is finished. Your team grows with the work, without you hiring or managing anyone.
What does the CRM do?
It runs your relationships and revenue: contacts, deals, a pipeline, email, landing pages, and payments. It is also agentic, so you do not have to be the one using it. It can be driven by any AI agent through its native MCP integration, or simply operated by your Chief of Staff.
What does the marketing system do?
It researches your market, builds a marketing strategy, and ships the work. You set a recurring schedule, and it produces and publishes your blog posts, newsletters, social posts, ads, lead magnets, landing pages, and funnels, all without you lifting a finger.
What does the knowledge base do?
It ingests your documents, notes, and transcripts and makes them instantly retrievable, then acts as a thinking partner on top of them. It is also the second brain the rest of your team draws on, so your context follows you across the entire platform and your AI team always makes decisions grounded in your business, goals, and priorities.
What does the project manager do?
It turns your goals into clear, step-by-step plans and coaches you through them. In Genius mode it builds those plans using your own knowledge base, so the advice is grounded in your material. It also gives the rest of your AI team context on what needs to get done and where you want to go.
Do the products work together?
Yes. They connect out of the box (no API keys to paste, nothing to configure) and share a unified memory, and your Chief of Staff coordinates across them. From a single goal you set, it can have the project manager plan from your knowledge base, the marketing team draw on that same knowledge, and new contacts flow into your CRM.
Can an AI agent control Noli for me?
Yes. The simplest way is your Chief of Staff, which comes with your Noli membership and runs the team for you. Each department also exposes a secure endpoint (MCP), so you can connect third-party AI agents to your Noli team as well.
Teams & seats
Can I add my human team?
Yes, on the Team plan. Team includes two seats and 20 million pooled AI tokens to start. You can add more seats at $79 a month each (including 10 million additional tokens per seat), invite teammates by email, and they join your shared workspace instead of starting from a blank one.
What is shared with my team, and what stays private?
Your CRM (contacts and deals) and your marketing brand are shared across the team. Project-manager projects and knowledge base documents are private to you by default, and you can share individual ones with your team whenever you want. Your Chief of Staff is personal to each member.
How many people can I add?
Solo is just you. Team starts at two people, and you can add as many extra seats as you need at $79 a month each. Each seat is a full member with their own login, their own Chief of Staff, access to the shared workspace, and another 10 million tokens added to the shared pool.
What is the difference between an admin and a member?
Admins manage the team and billing. Members use the shared workspace. The person who creates the team owns it and serves as its admin.
What happens when I remove a teammate?
Their access to your workspace is revoked right away. The next time they open a product, they are no longer on your team.
Your data & security
Is my data secure?
Authentication is handled by Clerk, each product keeps its data in its own isolated database (and your Chief of Staff runs in its own isolated environment too), and access is gated by your plan. You only ever see your own workspace and the teammates you invite.
Who can see my data?
Only you and the teammates you choose to invite to your workspace.
How is my business data used?
Your data is used to operate the Services for you, and to improve your experience and results over time. We do not sell your data. See our Privacy Policy for the specifics of what we collect and how it is handled.
Can I export or delete my data?
Yes. You can delete your account and its data yourself from within your account settings. You can also contact us anytime and we will help you export your data or handle a full deletion across our systems.
Account & support
How do I get help?
The easiest way is to just ask your Chief of Staff. You can also browse our how-to guides for step-by-step walkthroughs, or email us anytime at hello@noliai.com.
How do I manage my billing or update my card?
Open your account menu and choose Manage billing. From there you can change your plan, update your payment method, download invoices, or cancel.
I forgot my password.
On the sign-in screen, use the password-reset link. Authentication is handled securely by Clerk, which emails you a reset link.
Can I use my own AI API keys?
Yes. Connect your own OpenAI, Anthropic, or Google key in settings. Within your included monthly pool, Noli covers the AI for you. Once you go past the pool, your own key takes over, so your extra usage runs at cost with no markup and no cap.
It works across the entire platform, including your Chief of Staff (add a Google key and your Chief of Staff runs on it, uncapped).
Still have a question?
Email us at hello@noliai.com and we’ll get back to you, or browse the how-to guides.