Marketing (AMS)
Run marketing campaigns
Pick a goal and a template, assemble the modules, and track the leads a campaign captures.
A campaign ties your marketing pieces together into one connected journey, from first click to captured lead to follow-up. Your marketing system builds campaigns under Pages → Campaigns (this was called Funnels until October 2026). To put pages in order for a visitor to click through (a sign-up or sales page, a one-click upsell, a thank-you page), use page funnels instead.
Build a campaign
Press New Campaign and the wizard takes you through it. You start from a goal, not a blank canvas:
- Generate leads, content to lead magnet to landing page to email nurture.
- Build authority, content and social to lead magnet to landing page.
- Product launch, teaser content to waitlist to email countdown.
- Custom campaign, start blank and build your own.
Then you pick a template that fits the goal: Content-to-Leads Campaign, Ads-to-Leads Campaign, or Authority Builder.
What the modules are
A template comes with its modules already laid out:
- A landing page to capture visitors.
- A lead magnet delivered when they sign up.
- An email nurture sequence to follow up afterward.
- An ad campaign to drive paid traffic in.
- A recurring content module, which writes blog posts on a schedule you choose (daily, weekly, every 2 weeks, or monthly) and repurposes each one into social content.
Most modules can be linked to something you already built instead of generating a new one, so a campaign can reuse your existing landing pages, lead magnets, email sequences, and ads.
Start it
A new campaign starts as a Draft while the system writes its strategy. An owner or admin presses Activate to start it. Activation needs an approved campaign set first, and activation is being switched on workspace by workspace: if it is not on for yours yet, pressing Activate tells you so. Pause stops an active campaign.
Track leads
Leads are counted on the campaign's landing page, which shows its views, submissions, and conversion rate. Calendar in the menu shows what ran and what is scheduled, day by day, including your campaigns' recurring content.