Run marketing funnels
Pick a goal and a template, assemble the modules, and track the leads a funnel captures.
A funnel ties your marketing pieces together into one connected journey, from first click to captured lead to follow-up. Your marketing system builds funnels under Tools → Funnels.
Build a funnel
Press New Funnel and the wizard takes you through it. You start from a goal, not a blank canvas:
- Generate leads, content to lead magnet to landing page to email nurture.
- Build authority, content and social to lead magnet to landing page.
- Product launch, teaser content to waitlist to email countdown.
- Custom campaign, start blank and build your own.
Then you pick a template that fits the goal: Content-to-Leads Funnel, Ads-to-Leads Funnel, or Authority Builder.
What the modules are
A template comes with its modules already laid out:
- A landing page to capture visitors.
- A lead magnet delivered when they sign up.
- An email nurture sequence to follow up afterward.
- An ad campaign to drive paid traffic in.
- A recurring content module, which publishes blog posts on a schedule you choose (daily, weekly, every 2 weeks, or monthly) and repurposes each one into social content.
Most modules can be linked to something you already built instead of generating a new one, so a funnel can reuse your existing landing pages, lead magnets, email sequences, and ads.
Track leads
Each funnel tracks the leads it captures, so you can see total leads and how the funnel is performing end to end. Use the Calendar under Tools to plan funnel timing.