Marketing (AMS)
Create and manage ad campaigns
Build an ad strategy, generate creative variants, and log campaign performance.
Your marketing system can plan and write paid ad campaigns, then help you learn what worked. Everything lives under the Ads section. Noli writes the ads; you run them on the ad platform yourself.
Start with an ad strategy
Open Content → Ad kit → Strategy and press New Strategy. A wizard asks what kind of campaign you want (for example cold traffic lead gen, retargeting, or a product launch), your goal, the action people should take, which platforms to run on and how to split your daily budget between them, and who you are targeting. Finish with Generate Strategy, and the system proposes the approach: what to say, how to position your offer, and the ads to run at each stage.
Ad strategy needs your audience profiles and your strategic playbook to exist first. If they do not, the page tells you so and links you to both.
Campaigns come from an approved strategy
You cannot create a campaign on the Campaigns page. Build a strategy in Content → Ad kit → Strategy, review it, then press Approve on the Approve & Create Campaign card. If it needs changes first, use Request Revision below it. Once approved, the campaign and its ad variants appear in Content → Ad kit → Ads.
What an ad contains
Open an ad in the editor and you get headline variations to tick (Google Search caps at 15 headlines), up to four descriptions for Google Search, and a Generate Image button for the creative. If your ad still contains a placeholder in square brackets, such as a link to fill in, the editor warns you so you can replace it before launching.
Tear down competitors' ads
Content → Ad kit → Recon breaks down your competitors' ads: the hooks, offers, and calls to action they use, with "Steal This" ideas you can adapt. Paste a competitor's ad copy to analyze it, or use Competitor Lookup to search the public ad libraries (Meta, Google, TikTok, LinkedIn).
Log performance yourself
Noli does not connect to Meta, Google Ads, or TikTok. Open Content → Ad kit → Results, press Log performance, and type in the numbers from your ad platform. From what you enter, Noli learns which creatives actually convert and feeds that into future recommendations.
Schedule
Calendar → Recurring work → Ad kit holds standing work: generating new ad variations or refreshing your ad strategy on a rhythm.
Getting ads live
Noli writes the ads. You copy the headlines and download the images, then paste them into Meta, Google, or TikTok yourself. Pair ads with a landing page and lead magnet to capture the traffic you drive.