Marketing (AMS)
Use your strategic playbook
Read your positioning, priority actions, channel strategy, and messaging in one place.
Your strategic playbook turns all the research your marketing system has done into a clear plan. Find it on the research pages: On Home, under What Noli learned this week, press All research, then open the Playbook tab. The page is titled Strategic Playbook.
The playbook is built automatically each time your audience research finishes, from whatever competitor research, audience research, and market signals are ready. Until the first one is built, the page says no playbook has been generated yet.
What the playbook covers
- Positioning, how to present your business, with your differentiators and competitive advantages.
- Priority Actions, what to focus on first for the biggest impact. Press Show details on an action for why it matters, how to do it, and how to measure it.
- Channel Strategy, which channels to invest in and why.
- Messaging Framework, your value proposition, key messages, and words to use and avoid.
Tick off a priority action when it is done. When every action is ticked, press Generate New Actions for a fresh set. Ticks are remembered only on the device and browser you used.
Resolve conflicts
If the research turned up signals that contradict each other, a Top Conflicts block sits at the top of the page, showing up to three at a time. Each one shows the two data points and a recommended resolution. Press Accept Recommendation, Go with A, or Go with B to clear it and bring up the next one. The rest of the playbook stays readable while conflicts are open.
Edit anything
Each section has Edit, to change it yourself, and Feedback, to tell Noli what to change and let it revise the section. Your version replaces the generated one and carries over every time the playbook is rebuilt, so a correction sticks rather than being overwritten the next time research runs.
Keep it current
Press Refresh Playbook to rebuild the playbook from the latest research. It takes two to five minutes. You can refresh once per day, and an automatic rebuild that day counts toward it. The playbook also rebuilds on the schedule in Settings → Intelligence, under Refresh Schedule (monthly unless you change it).
Each version carries a confidence score, and the version picker keeps your last eight versions so you can see how your strategy has evolved. The playbook draws on your competitive intelligence, audience research, and market signals.
Put it to work
Use the playbook as your north star: let its priorities steer which topics you pursue, which campaigns you run, and how you talk about your business across content, email, and ads.