Monitor market signals and opportunities

Markets move. Your marketing system watches for shifts and surfaces them under Intelligence → Signals so you can act while opportunities are fresh.

What signals track

Signals bring together several streams of intelligence, including:

• Opportunities, emerging openings worth pursuing now.
• Trends, what is gaining momentum in your space.
• Social listening, what your audience and market are talking about.
• Content performance, how your own content is doing and what that suggests next.
• Competitive moves, relevant shifts from the businesses you track.

How to use them

Open the Signals page to review the latest. Each signal is meant to be acted on:

1. Skim for opportunities and trends that fit your goals.
2. Turn a promising signal into work: a new topic, a campaign, or a messaging update.
3. Re-run or refresh signals periodically to stay current.

Signals feed back into your strategic playbook, keeping your overall strategy aligned with what is actually happening in your market.

Next

• Research keywords and build your topic queue
• Use your strategic playbook