Marketing (AMS)
Monitor market signals and opportunities
Track opportunities, keyword gaps, trends, and social chatter so you can act on them early.
Markets move. Your marketing system watches for shifts and surfaces them on the research pages, in the Signals tab (on Home, under What Noli learned this week, press All research), so you can act while opportunities are fresh.
The first scan starts itself the first time you open the page, as long as your brand profile is saved, so there is nothing to press to get going. It takes two to five minutes.
What the panels show
A panel only appears when the latest scan found something for it.
- Alerts, anything time-sensitive the scan flagged, marked by urgency.
- Opportunity Radar, emerging openings worth pursuing now.
- Keyword Gaps, keywords your competitors rank for that you don't.
- Trending Topics and Emerging Trends, what is gaining momentum around you.
- Audience Pain Points, common frustrations your audience voices online.
- Language Patterns, the phrases and questions your market actually uses.
- Content Opportunities, angles worth writing next.
- Competitor Mentions, how competitors are being discussed in your space. This is social chatter, not a change log. For what your tracked competitors are doing, use the Competitors screen.
- Top Performing Content and Content Insights, what is doing well in your niche and why.
Refresh and history
Refresh all signals runs a new scan. It takes two to five minutes. Earlier scans (up to the last ten) stay available from the version picker next to the page title, so you can compare against an earlier one rather than losing it.
Some panels also refresh on their own, on the schedule in Settings → Intelligence under Refresh Schedule: Opportunity Scan and Content Performance run weekly unless you change them. The social panels (Alerts, Trending Topics, Audience Pain Points, Language Patterns, Content Opportunities, and Competitor Mentions) only update when you press Refresh all signals.
When a scan finds a high-impact opportunity, you also get a notification.
How to use them
- Skim for opportunities and trends that fit your goals.
- Turn a promising signal into work: a new topic, a campaign, or a messaging update.
- Press Refresh all signals every few weeks to keep the social panels current.
Signals feed back into your strategic playbook, keeping your overall strategy aligned with what is actually happening in your market.