Research keywords and build your topic queue
Explore keywords, score topic opportunities, and save the best ones to write about.
Great content starts with the right topics. Your marketing system helps you find keywords worth targeting and turns them into a ranked queue of topics.
Explore keywords
Open the Keyword Explorer. Search a keyword to research search demand, analyze the competition, and see related opportunities. When something looks promising, save it as a topic. Keyword research also feeds your Content → Strategy page, where the system suggests topics from your brand and market.
Score and rank topics
Saved topics appear on your Topics page, scored and ranked by opportunity. The score reflects factors like search demand and how well a topic fits your strategy, so the strongest opportunities rise to the top.
Turn a topic into a post
From the Topics list you can start a post from any topic with one click. That kicks off the content pipeline, research, drafting, and the rest, for that topic.
- Research and save keywords in the Keyword Explorer.
- Review the scored queue on Topics.
- Start a post from the topics you want to pursue.
Your audience research and playbook help the system pick and score topics that fit your goals.