Research keywords and build your topic queue

Great content starts with the right topics. Your marketing system helps you find keywords worth targeting and keeps a list of topics to write about.

Start with Content, Strategy

Content → Strategy is the main path. Press Generate Strategy and Noli runs keyword research and competitor analysis from your brand profile, then suggests topics to write about.

Explore keywords directly

The Keyword Explorer is under Content → Strategy → Keywords, or directly at ams.noliai.com/keywords.

Type a keyword and press Search. The first search on a new keyword starts the lookup in the background, and the table stays empty. Search the same keyword again, typed the same way, a minute or two later to see its search volume, difficulty (KD), cost per click, and intent. Keyword data comes from Noli's own data provider, so there is no key for you to add. Press Save on a row to add that keyword to your topics.

Your topic list

Topics live at ams.noliai.com/topics, which belongs with your articles under Content → Articles. You land there after creating a topic with New article on Content → Articles. Each topic shows its keyword, search volume, keyword difficulty, and status. Press Generate Suggestions for fresh topic ideas, or Create Topic to add one yourself.

Turn a topic into a post

Topics that are queued or suggested have a Start button that kicks off the content pipeline for that topic. Topics in other states do not.

Your audience research and playbook shape the strategy and the articles written from your topics.

Next

• From topic to published post
• Set up your style guide and brand voice