← All guidesMarketing (AMS)
From topic to published post
Follow a post through the content pipeline from planned to in progress to review to published.
The content pipeline is where articles get made. Your marketing system carries each post through research, drafting, fact-checking, and polishing, pausing for you wherever your automation settings say to. Find it under Content → Pipeline.
How a post moves through the pipeline
Once you start a post (from a topic or directly), it advances through stages such as:
- Researching, the system gathers source material.
- Drafting, it writes a full draft.
- Fact check, claims are verified.
- Humanizing and style check, the draft is polished to your brand voice.
- Ready for review, the post waits for your approval.
- Published, the post goes live.
Review and approve
Where a stage is a checkpoint, the post pauses and waits for you. Open it from the Pipeline, read the work, and approve it to continue, or send it back for a revision. How many stages pause is up to your automation level.
After it is published
Approved articles land in your Content Hub, ready to publish to your blog and to repurpose for social.