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Marketing (AMS)

Work your approved content in the Content Hub

Where approved articles land, how to publish one to your blog, and how to copy, edit, regenerate, illustrate and post the per-platform versions.

The moment you approve an article, it lands in the Content Hub, under Content in the menu, on the Content Hub tab. This is the room where finished work waits to go out, and where every platform version of that article lives next to it.

Queue and Published

Two tabs run the hub:

  • Queue holds approved articles that have not gone out yet.
  • Published holds the ones that are live on your blog or that you marked as published.

Each tab shows a count. If platform versions are still being written for a recent article, a banner says so and the page refreshes itself as they finish. Below the list, an Archived section holds articles you archived and drafts you rejected.

Posts you made with Create for a channel on the Social page show up here too, marked "Channel content: no blog article". They have platform tabs but no Article tab.

Open an article

Click any article to open it. Across the top is a row of big buttons: Article first, then one for every platform you enabled in Settings, Platforms. A green dot means that version is ready, a pulsing blue dot means it is still being written, and a red dot means it failed. If any failed, a banner at the top offers Retry all.

The Article tab holds the full draft with a Generate Hero Image button above it. A Download button at the top right saves the article as a Markdown file. Down the right side are the Publishing card, a Manage card (move it back to the queue or delete it), Post Info, and the Quality Scores the drafting process produced. Published articles also get a Live link card, where you can add or fix the address the article lives at.

Publish to your blog

Only a workspace owner or admin can publish. In the Publishing card:

  1. If you have not connected a blog yet, the card says so and offers Connect your blog. You can also connect any time under Settings, Publishing. It supports WordPress (through the Noli plugin), Ghost, Webflow, or a custom API endpoint.
  2. Once connected, click Publish to your platform. The article is queued and pushed to your site.
  3. When it lands, the card shows Published to your platform with a View live post link, plus a Republish button for later edits. The article moves to the Published tab.

If a publish fails, the card says so with the reason and offers Retry Publish.

Want every approved article to go out without clicking? Turn on Auto-publish on approval under Settings, Publishing.

The article list also has a Publish action (the send icon on each row, or Publish in select mode). If auto-publish on approval is on, that sends the article to your blog and it moves to Published once your blog confirms. If it is off, it only marks the article as published inside Noli and pushes nothing to your site. Add the live address in the Live link card afterwards so Noli can link to it.

Work a platform version

Open any platform tab and you get the draft written for that channel, in the format that channel rewards: a LinkedIn post with a first comment, an X thread, an Instagram carousel, a video script, a newsletter email. Each one has:

  • Copy to clipboard (on X, this copies the first tweet; every tweet is listed in order below the draft)
  • Edit, which saves your version and uses it from then on
  • Regenerate, to draft it again (Regenerate All redoes every platform for this article)
  • Image buttons suited to the channel, such as a post image on LinkedIn, a thumbnail on YouTube or a cover on Instagram, each with a box to describe the change you want and try again
  • A Video card on LinkedIn, X, Instagram, TikTok, Facebook and YouTube that turns short scene descriptions into clips. Clips need a fal.ai key under Settings, API Keys and take 2 to 12 minutes each.
  • Generate AI Video on YouTube, Shorts, TikTok and Instagram, which opens the avatar video maker with this script loaded. See Create videos.
  • Publish to social media, which hands the post to your connected account's posting queue

Once a version is queued or out the door, the tab shows a Queued or Published chip.

Before you press Publish to social media

  • Connect the account first under Settings, Publishing. If it is not connected, nothing is posted.
  • Only an owner or admin can publish.
  • What goes out is the text plus the LinkedIn post image or the first video clip, if you made one. Instagram, TikTok and YouTube do not take a post without a video or photo, so make a clip on that tab first.
  • Post X threads yourself. The button sends a whole thread as one post, so copy the tweets from the X tab and post them as a thread.
  • Medium and Newsletter versions are for copying. There is no account to post them to.

Tidy up in bulk

Click Select above the list to get checkboxes, then act on several articles at once. From the Queue you can Publish them. From Published you can send them Back to Queue. Both tabs offer Archive and Delete, and each asks you to confirm first. Moving an article back to the queue or deleting it does not take it down from your blog.

Why it matters

The hub is where the work becomes traffic. An approved article that never leaves this page is the most expensive thing in your account.

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