Repurpose content for social media
Turn an article into per-platform social variants, then publish the ones you want.
One article can become a week of social content. Your marketing system adapts each approved post into platform-specific variants.
Repurposing is not a toggle
The moment you approve an article, a variant is queued for every platform you enabled in Settings → Platforms. There is no auto-repurpose switch to turn on, and no button that re-runs repurposing for a single post. If you do not want variants for a channel, turn that channel off in Settings, Platforms.
Per-platform variants
In Settings → Platforms, choose which channels to create content for and how many variations to make per platform. Each channel also has a media preference: Text only, Image, or Video. The system tailors each variant to the format that works there:
- LinkedIn, professional text post with a first comment.
- X (Twitter), a thread with a narrative arc.
- Instagram, a carousel plus caption.
- TikTok / YouTube Shorts, short vertical video scripts.
- Facebook, Medium, YouTube, Newsletter, formats suited to each.
Review and publish
Review the variants in your Content Hub. Each one has Copy, Edit, and Regenerate, plus a single Publish to social media button. There is no per-variant scheduling here. Recurring social output is set up separately under Settings → Cadence.
A variant that contains a [link] placeholder waits until the article itself is live, so the link has somewhere to point.
What auto-publishing needs
For a post to go out on its own you need auto-publish switched on and a connected, active account for that channel. Without both, the post is recorded with a note saying social publishing is not connected yet. See Connect integrations and API keys.
X threads are posted by hand
X threads are written for you but are never posted automatically. Autopilot posts single posts only, so every thread is saved on the Social page for you to post by hand.