Repurpose content for social media
Turn an article into per-platform social variants, then schedule or auto-publish them.
One article can become a week of social content. Your marketing system adapts each post into platform-specific variants automatically.
Per-platform variants
In Settings → Platforms, choose which channels to create content for and how many variations to make per platform. The system tailors each one to the format that works there:
- LinkedIn, professional text post with a first comment.
- Twitter/X, a thread with a narrative arc.
- Instagram, a carousel plus caption.
- TikTok / YouTube Shorts, short vertical video scripts.
- Facebook, Medium, YouTube, Newsletter, formats suited to each.
Auto-repurpose
When auto-repurpose is on, approved articles generate their social variants automatically. You can also trigger repurposing for a specific post from its entry in the Content Hub or Social area.
Schedule and publish
Review the variants, edit anything you want, then schedule them. If you have connected your social accounts, posts can publish directly. You can also turn on auto-publish to social so variants go out on their own.