Marketing (AMS)
Repurpose content for social media
Turn an article into per-platform social variants, then publish the ones you want or let chosen channels post on their own.
One article can become a week of social content. Your marketing system adapts each approved post into platform-specific variants.
Repurposing is not a toggle
The moment you approve an article, a variant is queued for every platform you enabled in Settings, Platforms. There is no auto-repurpose switch to turn on. If you do not want variants for a channel, turn that channel off in Settings, Platforms. To redo them for one article, open it in the Content Hub and click Regenerate on a platform tab, or Regenerate All.
Per-platform variants
In Settings, Platforms, choose which channels to create content for and how many variations to make per platform (1 to 7). Use Playbook recommendations fills these in from your playbook. The system tailors each variant to the format that works there:
- LinkedIn, professional text post with a first comment.
- Twitter/X, a thread with a narrative arc.
- Instagram, a carousel plus caption.
- TikTok and YouTube Shorts, short vertical video scripts.
- YouTube, a full video script with title options, thumbnail ideas and timestamps.
- Facebook, a text post with the link in the first comment, plus a link-post version.
- Medium, an adapted article pointing back to your blog.
- Newsletter, an email that teaches one idea and points to the full post.
Below the platform list, Auto-Publish Media Defaults sets what autopilot attaches for LinkedIn, X, Instagram, TikTok and Facebook: Text only, Image, or Video.
Review and publish
Review the variants in your Content Hub. Each one has Copy, Edit, and Regenerate, plus a single Publish to social media button that hands it to that account's posting queue. There is no per-variant scheduling here. Recurring social output is set up separately under Settings, Cadence.
Publishing needs a connected account for that channel under Settings, Publishing, and only a workspace owner or admin can do it. You can connect LinkedIn, X, Instagram, Facebook, TikTok and YouTube. Medium and Newsletter variants are for copying. See Work your approved content in the Content Hub for what gets attached and which channels need a photo or video.
Let a channel post on its own
Open Social. Under What posts on its own, each connected channel has a switch: Post to that channel automatically. On, new variants for that channel go out as soon as they are written. Off, they wait for you in the Content Hub. A workspace-wide switch, Automatically publish to social media, also sits under Settings, Publishing; a channel's own switch on the Social page wins over it.
Automatic posting still skips anything that is not a finished post:
- X threads are never posted automatically. They are saved on the Social page with a note, and you get a notification. Post them yourself: the X tab in the Content Hub lists every tweet in order.
- A variant that still has a [link] placeholder, because the article was not live yet, is saved on the Social page with a note instead of posting. Once the article is live, click Regenerate on that tab so the new version carries the real link, then publish it.
If a post fails, it shows on the Social page with the reason. When an automatic post fails, you also get a notification.