Marketing (AMS)
Set up your style guide and brand voice
Define how your marketing system writes with reference documents, a voice profile, and writing instructions.
Your style guide controls how your marketing system writes, so everything sounds consistently like you. Find it under Settings → Writing style. The page is titled Style.
Three ways to shape your voice
The Style page has three sections, and each one is used at a different point:
- Style Reference Documents, writing you already have. New article drafts are written to match its tone, rhythm, and word choice.
- Voice profile, built from samples of your writing. It shapes the humanizing pass that polishes each article, and the social posts and newsletters made from your articles.
- Writing Instructions, short rules in your own words, such as how to open a post. They go into every article draft and rewrite, and into social posts, newsletters, email sequences and lead magnet guides.
Set up all three so every kind of output is covered.
How to set it up
- Reference documents. Tick the documents you want Noli to copy and press Save Selection. The list shows documents from your content library that have finished processing. A document still showing Processing in the library will not be there yet.
- Voice profile. Under Calibrate Your Voice, paste one to three samples of your writing (at least 50 characters each) and press Analyze Writing. You get a short summary, tone words, and three dials: Formality, Humor, and Jargon. Drag a dial to adjust it. Your dial settings are kept if you recalibrate later.
- Writing Instructions. Type your rules and press Save.
Facts about you, the services you offer, your neighborhoods, your spellings and words to avoid have their own list in Settings. See Tell Noli your facts, spellings and words to avoid.