Marketing (AMS)
Define and research audience personas
Create audience personas, run deep research, and use the insights across your marketing.
Knowing exactly who you are talking to makes every piece of content land. Your marketing system builds detailed audience personas on the research pages. On Home, under What Noli learned this week, press All research, then open the Audience tab. The page is titled Audience Intelligence.
Before you start
Research needs a saved brand profile, with at least your business name and description. See Set up your brand profile. If you scanned your website there, the first research run usually starts on its own.
Run audience research
Press Research Audience. After the first run the same button says Refresh Research. The research draws on Reddit, forums, and the wider web, and takes two to five minutes. You can leave the page while it works. When it finishes, Noli rebuilds your playbook with it.
Research also refreshes on its own on the schedule in Settings → Intelligence, under Refresh Schedule (monthly unless you change it).
Add a persona of your own
Once you have at least one persona, press + New Ideal Customer. Describe the customer and press Research & Fill Profile to have Noli draft every section, or fill the sections in yourself. Give it a Profile Name and press Save Profile. You can mix your own personas with the researched one.
What a persona contains
Each persona is broken into sections: Narrative, Identity Map, Pain Topology, Decision Architecture, Buying Context, Attention Map, Language Fingerprint, and Content Resonance. On any section, press Edit to change it yourself, or Feedback to tell Noli what is off and let it revise the section.
Each refresh rewrites your main researched persona from scratch, so edits and feedback on that persona are replaced. Personas you added yourself are never changed by a refresh.
Use the insights
Persona insights guide the rest of your marketing:
- Content is written for the pain points and goals that matter to your audience.
- Messaging and positioning in your playbook speak to the right people.
- Emails, ads, and landing pages are tailored to who you are trying to convert.
Refresh the research whenever your market shifts.