Define and research audience personas
Create audience personas, run deep research, and use the insights across your marketing.
Knowing exactly who you are talking to makes every piece of content land. Your marketing system builds rich audience personas under Intelligence → Audience. The page is titled Audience Intelligence.
Before you start
You need a confirmed brand identity before research will run. See Set up your brand profile. Everything else Noli finds for itself.
Run audience research
Press Research Audience. After the first run the same button says Refresh Research. The research pulls from Reddit, forums, and the open web, and takes two to five minutes. You can leave the page while it works.
Add a persona by hand
If you already know who you sell to, press + New Ideal Customer and write the persona yourself. You can mix your own personas with the researched ones.
What a persona contains
Each persona is broken into sections: Narrative, Identity Map, Pain Topology, Decision Architecture, Buying Context, Attention Map, Language Fingerprint, and Content Resonance. You can edit any section in place if Noli got something wrong.
Use the insights
Persona insights guide the rest of your marketing:
- Content is written for the pain points and goals that matter to your audience.
- Messaging and positioning in your playbook speak to the right people.
- Emails, ads, and landing pages are tailored to who you are trying to convert.
Refresh the research whenever your market shifts.