Marketing (AMS)
Set up your brand profile
Tell your marketing system who you are so everything it produces sounds like your business.
Your brand profile is the foundation of your marketing system. It describes your business, what you sell, who you sell to, and who you compete with, so every strategy, piece of content, and campaign reflects who you really are.
Open your brand profile
Open Settings, then the Brand identity tab. The page is titled Brand Identity. It saves as you type, so there is no Save button. Nothing is saved until both Business Name and What does your business do? are filled in.
Let the scan fill it in
Type your website address and press Scan Website. The scan reads your site and fills in most of the page for you. If your website is already on file from setup, the scan starts on its own when you open the page. Then correct the details by hand.
Fill in the essentials
- Business Name, Website URL, and Blog URL. The blog address tells search engines your blog is the original when your articles are reposted on other platforms.
- What does your business do?, what you do, in plain language.
- Products & Services, a name and a short description for each thing you sell.
- Target Audience, one or more segments, each with pain points and goals (separate them with commas).
- Competitors, the name and website of each business you compete with. Leave this empty and Noli finds likely competitors for you. Press AI Competitor Research to search again.
- Unique Value Proposition, what sets you apart. This shapes your positioning everywhere.
- Content Goals, pick any of Organic traffic, Thought leadership, Lead generation, Brand awareness, Customer education, and Community building.
Confirm your brand identity
When the page looks right, press Confirm brand identity. This checks off the first step of the setup checklist on Home. Your research does not wait for this button.
What happens next
Scanning your website starts the research in the background: Noli finds and researches your competitors, researches your audience, and builds your strategic playbook when the audience research finishes. No website? Fill in the page by hand, press AI Competitor Research, and start audience research from the research pages: on Home, under What Noli learned this week, press All research, then open the Audience tab.
Set this page up first, since almost everything else draws on it.