Build competitive intelligence
Add competitors, run landscape research, and read teardowns to find your edge.
Your marketing system studies the businesses you compete with so you can position around their gaps. You will find this under Intelligence → Competitors.
Add your competitors
The competitors you listed in your brand profile feed straight into your competitive landscape. You can add more at any time with a name and URL.
Run landscape research
From the Competitors page, start research and the system analyzes each competitor, their positioning, messaging, content, and strengths. Research runs in the background; you will see progress as it works.
Read the teardowns
When research finishes, each competitor gets a detailed breakdown you can read through. Use these teardowns to spot:
- Where competitors are strong and where they leave openings.
- Messaging and themes you can differentiate against.
- Content angles they have missed.
These findings flow into your strategic playbook and shape the topics and positioning your system recommends.