Build competitive intelligence
Add competitors, research them one by one, and read what each one gives you.
Your marketing system studies the businesses you compete with so you can position around their gaps. You will find this under Intelligence → Competitors.
Add your competitors
Competitors are added on the Brand page. The Add Competitor button on the Competitors page just takes you there. See Set up your brand profile. If you leave competitors blank on the Brand page, the system researches likely competitors for you.
Research each competitor
Research runs per competitor, not for the whole list at once. Press Research on a competitor card. After the first run the button says Refresh. Research runs in the background and you will see progress as it works.
You can put competitor research on a repeating schedule under Settings → Intelligence so it stays current without you remembering.
What a researched competitor gives you
Each competitor card fills in with:
- Strengths and Weaknesses.
- Opportunities for Us, the openings they leave.
- Keywords They Target.
- Content Strategy.
- Offers.
These findings flow into your strategic playbook and shape the topics and positioning your system recommends.
Teardown is a different page
Intelligence → Teardown has a confusingly similar name but is a separate feature. It pulls apart a single site or piece of marketing in depth, rather than tracking the competitors on your list.