Marketing (AMS)
Build competitive intelligence
Add competitors, research them one by one, and read what each one gives you.
Your marketing system studies the businesses you compete with so you can position around their gaps. You will find this on the research pages: On Home, under What Noli learned this week, press All research, then open the Competitors tab. The page is titled Competitive Landscape.
Add your competitors
Competitors are added on the Brand page. The Add Competitor button on the Competitors page just takes you there. See Set up your brand profile. If you leave competitors empty on the Brand page, Noli finds likely competitors for you and researches each one automatically.
To remove a competitor, use the trash icon on its card. That removes it from the Brand page too.
Research each competitor
Research runs per competitor, not for the whole list at once. Press Research on a competitor card. After the first run the button says Refresh. Research runs in the background and the card shows its progress. Each card also shows how long ago it was last researched.
After its first research, each competitor refreshes on its own on the schedule in Settings → Intelligence, under Refresh Schedule (every two weeks unless you change it). To be sure the schedule is on, open that tab once and press Save Intelligence Settings.
When a refresh spots a real change, such as a new offer, a pricing change, or a new channel they publish on, you get a notification. It opens the Competitors page with a Draft the counter-campaign button.
What a researched competitor gives you
Each competitor card fills in with a short summary and how they position themselves, plus:
- Strengths and Weaknesses.
- Opportunities for Us, the openings they leave.
- Keywords They Target, including keyword gaps.
- Content Strategy, such as their channels, content pillars, top content, and newsletter.
- Offers, including how they make money.
These findings flow into your strategic playbook and shape the topics and positioning your system recommends.
Teardown is a different page
The Teardown tab, next to Competitors, is a quick, deep look at one competitor. Paste their website and press Tear it down. You watch the research happen, then get how they position themselves, their content engine, where they are strong and weak, and your openings, plus a Draft the counter-campaign button. You can run up to 10 teardowns a day.
A teardown also adds that site to your Competitors list. To keep it there, add it on the Brand page too, because saving the Brand page replaces your competitor list with the one on that page.