Real estate
Listing HQ, one page per listing
Every artifact, the social launch, open-house sign-ins with hot buyers flagged, and the seller updates, all for one address.
Once you have made a listing presentation or a marketing package for an address in Valuations (or asked your Chief of Staff for one), everything else about that listing collects on one page. Open it in Marketing, under Pages, then Home values, then Valuations, and click Listing HQ on that presentation's or package's row. Presentations built in the separate Listing Presentations tool on your dashboard do not appear here.
The header gives you the address, the current estimated value, and a one-line count of what exists: artifacts, launch posts and open-house sign-ins.
Artifacts
Every document produced for this address, in one list: valuation report, listing presentation, marketing package, equity update, buyer offer analysis, seller update and just-sold campaign. Each shows its status, and finished presentations and valuations have an Open button that opens the client-facing report.
Below the list, Copy the share link puts the public link to the shareable report on your clipboard, ready to text or email to your seller.
The launch
If a marketing package exists for the listing and you have not launched it yet, click Schedule the launch. That schedules the package's social posts on every connected social account on a three-touch rhythm: today, day three and day seven. The posts then publish on their own, with no second review, so read the captions on the package in Valuations before you click. You need at least one social account connected first, under Settings, then Publishing.
Once scheduled, every post appears here with its platform, a preview, the date it goes out, and whether it is published or failed. If no package exists yet, the card tells you to generate one first.
Open house
Every listing presentation and marketing package comes with a public sign-in page. Two buttons give you it:
- Sign-in link, to open on a tablet at the door.
- Print sign-in QR, which opens the print screen. Set the open house date, start and end time and time zone, read (and edit) the thank-you email each guest gets, then click Save and print for a one-page sign-in sheet with your name, the address, the time and a large QR code. QR as an image downloads the code on its own.
The thank-you goes from your own email the same day, 2 hours after the open house ends or at 7 PM, whichever is sooner. It is on by default for an open house you set up here; guests who already have an agent get the thank-you only. See the seller lead engine for the details.
As guests sign in, they appear here with name, email, phone and the date. Two tags do the work: pre-approved and no agent. Anyone with both is counted in the hot badge at the top of the card, because a pre-approved buyer with no agent is the most valuable person who walks through your open house. A guest's thank-you shows as a tag too: the time it goes, then thanked once it has been sent.
Seller updates
The last card tracks what the seller has been told. If nothing has been drafted yet, it reminds you that weekly seller updates are turned on with the toggle on the Valuations page, after which the seller hears from your team every Thursday, drafted from this listing's real activity.
When updates exist, it says how many and links to this week's update. Each one goes to the seller you recorded for the listing from your own email with one tap, from there or from your Inbox. After two weeks of sending them yourself you can have them go out on their own, and anything flagged still waits for you. See Seller updates, just-sold notes and listing announcements.
Why it matters
A listing has a lot of moving parts and they usually live in five places. Having them on one page is what makes the follow-up actually happen: the hot buyer from Saturday gets a call, and the seller gets a Thursday update, because you can see both without going looking.