The seller lead engine

Your home-value page

Every Noli RE account has a "what is my home worth" page branded to you. A homeowner enters their address, name and email and sees a first estimate right away, from public records. Their full valuation report, with your name on it, is made in the background and waits for your OK. The page tells them you'll look over their full report and send it to them personally. You get the lead, and the homeowner hears from you.

You look it over, then send it

When the report is ready, a card waits in your Inbox: Home value report for <address> is ready for your OK. From the card you can Open the report, Adjust the report (change the comparable sales), Edit note (the short message that goes with it), and Send report. Nothing reaches the homeowner until you press Send.

It goes from your own email: your connected Gmail or Outlook, or your own sending domain, never from Noli. The email carries your note, the link to their report, and the report's own estimate and range, with your business mailing address and an unsubscribe link at the bottom. Each person gets it once per request. The lead also gets a task in your CRM: send them their home value report.

Prefer to have it go out on its own? Turn on Send the full report automatically, as soon as it's ready on the Valuations page or among your Inbox switches. It is off unless you turn it on.

Your email has to be set up for it to go:

1. Your email. Connect the Gmail or Outlook you already use in your Noli Command Center under Connections, or your own sending domain under Settings, then API Keys.
2. Your business mailing address, under Settings, then Brand. Every email carries it.

Until both are in place, Send report stays off and the card shows a Set up email link. The homeowner keeps their first estimate, and the full report keeps waiting for you.

The longer Home value request follow-up series (four emails over a month) stays off until you read it and switch it on under Email, then Sequences.

If property data is not available on your account, the page tells visitors valuations are not available right now. Write to support@noliai.com if you see that.

Find it in Marketing, under Pages, then Home values, then Promote. From there you can:

• Download a QR code for yard signs, sign riders, open-house table tents, postcards, and business cards.
• Copy an embed snippet to put the page directly on your website.

Open-house sign-in

Every listing presentation and marketing package you make in Valuations doubles as an open-house sign-in page. Use Open house sign-in on its row to copy the link for a tablet at the door, or Print sign-in QR (on its row, or in Listing HQ) to set up the open house and print the sign-in sheet. Guests sign in, and you capture their details, whether they are pre-approved, and whether they already have an agent. Hot guests, pre-approved and unrepresented, are flagged for you.

The same-day thank-you

When you print the sign-in QR, you set the open house date, start and end time and time zone, and you see the short thank-you every guest gets from your own email that day. You can edit it right there. It goes 2 hours after the open house ends or at 7 PM, whichever is sooner, and never at night: a guest who signs in late is thanked shortly after, or at 9 the next morning.

• It is on by default for each open house you set up this way, and you can switch it off there. A listing whose open house you never set up sends no thank-you, so nobody gets a text you have not seen.
• Guests who say they already work with an agent get this thank-you and nothing more, so keep it a thank-you.
• Anything beyond it goes only to guests who tick "Email me about this home and others like it". Your Open house follow-up series stays off until you read it and switch it on under Email, then Sequences; when both are on, the series skips its own same-day thank-you so nobody is thanked twice.
• The text is checked when you save it: wording that could raise a fair-housing concern, and any figure the listing's records do not show, are flagged for you to change.
• Your email has to be set up, as for the home-value report above. Until it is, no thank-you goes out and you get one notification about it. No texts are sent.

The ad kit and Market Minute

Also on the Promote page:

• The seller-lead ad kit writes three ready-to-run Facebook and Instagram ads that send homeowners to your home-value page.
• Market Minute writes a sixty-second video script from your market's real numbers, with a phone teleprompter so you can record it on the spot.

What happens to a lead

Every lead lands as a notification in your workspace, and, if your CRM is connected, as a CRM contact. Your Chief of Staff picks new leads up in its follow-up suggestions and drafts the replies into your Needs you queue. Each one is sent only after you approve it there.

Limits worth knowing

The home-value page has guardrails so a single bad afternoon cannot burn your data budget:

• 5 instant estimates per hour from the same visitor.
• 40 instant estimates and 25 new full reports a day for your workspace.
• 50 full reports a month from the page. These are counted separately from the reports you make yourself, so a busy page never uses up your own allowance.

If a limit is hit, the page tells the visitor to try again later rather than failing silently. Someone who asks about the same address again within a week gets the report already made, which does not count again.