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Launch Pad

Your Launch Pad membership inside Noli

What a Launch Pad member gets in Noli on the Launch and Growth plans, where each tool lives, and what happens to your membership if you move to a Noli plan.

The Launch Pad and Noli AI are the same company, Noli LLC. The Launch Pad is the program: the method, the Launch System, the course and the coaching. The AI tools you use along the way are the real Noli apps, not a course's homemade versions. Your Launch Pad login is a Noli account, which is why your account emails come from Noli AI. One login, all your tools.

Two plans

  • Launch is $99 a month. It is for turning no idea, a rough idea, or early activity into a real market test with matched prospects, in your spare time.
  • Growth is $199 a month. It is everything in Launch, plus the full AI team working across the business.

Both are billed monthly and you can cancel any time from the Plan & billing page of your Launch Pad dashboard. Your plan ends at the close of the period you have paid for.

Both plans carry the same two guarantees on your first purchase:

  • Five-day deliverables guarantee. Finish your Ideation Lab session, and within five days you get your refined idea, your positioning and offer, and 20 matched prospects, or your first membership payment back in full. Prospect sourcing covers US audiences only.
  • 30-day satisfaction guarantee. If the Launch Pad is not for you, ask within 30 days of your first payment and you get it back, less the cost of the AI you actually used.

The exact wording is in the Launch Pad Terms.

What every member gets

These are on both plans. The Launch Pad surfaces live at launchpad.noliai.com. The Noli apps open in their own workspace and carry a "Powered by Noli AI" badge.

  • The Ideation Lab. Take an idea from wherever it is to something you can test this week, then come back after every test and sharpen it. It produces your idea, your segment, your positioning, your offer, the evidence behind it, and a test kit.
  • Opportunity Analysis. Your personalized strategy report: the idea, the market, and your path, with a verdict and a next move. Update or re-run it any time.
  • The Launch System. Your step-by-step path from idea to first sale. 51 steps in five phases, from Setting Initial Goals through Ideation, Idea Refinement & Strategy, Initial Validation and Secondary Validation.
  • The Launch Course and the AI Launch Mentor. The full curriculum behind the system, and a mentor for the hard calls, grounded in the method.
  • First sale. The place you record your first sale when it lands.
  • Chief of Staff. Plans your week and runs the work with you, at app.noliai.com/dashboard/cos. It already knows you are a Launch Pad member and can read your Launch Pad work. See Ask your Chief of Staff about your Launch Pad work.
  • Knowledge Base. Your business's second brain, at kb.noliai.com.
  • GTM Engineer. Finds your first 20 matched prospects and prepares the outreach, at app.noliai.com/dashboard/gtm. You approve every send. See Getting started with the GTM Engineer.

What Growth adds

  • Project Manager, at pm.noliai.com. Turns the plan into projects, tasks, and work that keeps moving. Its Frameworks mode plans from Noli's built-in launch frameworks, and you can make it your default for new projects. See Understand the three modes.
  • AI Marketing Department, at ams.noliai.com. Content, ads, and campaigns, shipped.
  • AI Sales & CRM, at crm.noliai.com. Leads, outreach, and your pipeline.
  • AI Visibility and market intelligence, inside the marketing department: whether AI assistants name you, and what your competitors and audience are doing.
  • Email coaching. A real coach answers a written question or decision.
  • Social autopilot, included. On Launch it is an optional add-on at $20 a month.
  • A larger AI allowance. Launch includes 5 million AI tokens a month. Growth includes 10 million.
  • Priority investment review, when you are ready to raise.

If you use up your allowance, you can add a Power Boost on your Launch Pad billing page, or bring your own AI key, so you are never hard-stopped mid-launch. Noli's own seats and token boosts are not sold to Launch Pad members. See Add your own AI keys.

Where to sign in

Sign in at launchpad.noliai.com. If you sign in at app.noliai.com instead, Noli recognizes your membership and sends you to your Launch Pad dashboard, where every tool has a tile. Tiles for Noli apps open the app directly. There is nothing to connect and no key to paste. Your specialists are wired to each other for you. See How your team connects.

Moving to a Noli plan

You never lose the program by growing out of it. Growth already gives you the same AI team that Noli's Solo plan includes, at the same price. If you later buy a Noli plan, at app.noliai.com/dashboard/upgrade, it is treated as an upgrade of your existing membership. The price on your subscription changes, and the Launch Pad program stays with you. Your Launch Pad dashboard, the Launch System, the Lab and your reports all keep working, and your Chief of Staff still reads them. Any Noli plan counts as Growth for Launch Pad purposes, so Growth-only features such as email coaching stay open.

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