Marketing (AMS)
Track your social posts
Approve drafts, choose which channels post on their own, cancel a scheduled post, and why every X thread turns up in Failed.
The Social page, Social in the menu, is where you see everything your marketing system has sent, or is about to send, to your social accounts. It also lets you approve drafts, choose which channels post on their own, and start new channel content.
If you have no accounts connected yet, the page says so and points you at Settings, Publishing. See Connect your social accounts.
Create for a channel
The Create for a channel card writes content for one channel from a topic, with no blog post needed: a LinkedIn or Facebook post, an Instagram carousel, an X thread, a video script, or a newsletter issue. Pick the channel, type the topic, and press Create. The result lands in the Content Hub for review, not straight on your accounts.
What posts on its own
The What posts on its own card has one switch per connected account, such as Post to LinkedIn automatically. Off, nothing goes to that channel until you say so: you publish repurposed posts from the Content Hub, and drafts wait here for approval. On, posts for that channel go out without asking, unless a check flags them. A channel you have not set here follows the Automatically publish to social media switch in Settings, Publishing. Only an owner or admin can change these. The Always post to switch on a social post's card in your Inbox is this same switch.
On the Real Estate plan, the same card holds your Just-sold posts choices: Draft a post when a deal closes in your CRM (on by default), and whether the post may include the street address or the sale price (both off by default).
The filters
Across the top: All, Queued, Published and Failed, each with a count, plus Drafts whenever you have drafts.
- Drafts are posts waiting for your OK, such as a just-sold post or a post from a Chief of Staff plan. Each one shows Draft, awaiting approval. You can edit it with the pencil, remove it, or press Approve and post, then Post it now. When you approve, you can also tick the box to post that channel's future posts without asking. Only an owner or admin can approve. Drafts that are part of a Chief of Staff plan post when you approve the plan instead. Drafts also wait in your Inbox, where you can approve, edit or reject them from your phone. See Approve everything from your Inbox.
- Queued means the post has been approved or handed to the publisher and is waiting for its slot. It shows the date it is scheduled for, when it has one.
- Published means it went out. An external link button takes you to the live post when the platform gives one back.
- Failed means it did not go out, with the reason underneath.
- Cancelled is what a queued post becomes after you cancel it.
Before a draft posts, it is checked: a sentence that reads like a statistic without a source is flagged so you can edit it or post anyway, and for real estate, wording that could raise a fair-housing concern is held back.
Click Refresh status at any time to re-check the queued posts with the publisher. The page reloads if anything changed.
Google Business posts
With Google Business connected (see Connect your social accounts), it is a channel like the others: it has its own Post to Google Business automatically switch, its drafts wait here and in your Inbox, and approved posts go to your Business Profile on Google Search and Maps.
- What Google takes: up to 1,500 characters and one photo. Google Business posts never take a video.
- A button, an event or an offer. Under a Google Business draft, press Add a button, event or offer. Choose Update, Event or Offer. An event needs a title and its start and end, in your business's own time zone. An offer can carry a code, terms and a link to redeem it. Any update or event can have a button (Learn more, Book, Sign up, Order online or Shop) with the link it opens. Press Save details. The line under the draft shows what Google will show, such as Event: Open house, Sun, Oct 4, 1:00 PM to Sun, Oct 4, 4:00 PM · Button: Learn more.
- Your listing launch. Schedule the launch on a listing package writes its three captions for Google Business too, one for each launch day. They wait for your OK in your Inbox (unless Google Business posts on its own), and the open house one is a Google event. If you set up the open house when you printed its sign-in QR, the event already has its day and time; if not, add them here before you approve it. A post written for a later day shows For that date, and Approve for that day keeps it.
- Your market report. Approving your monthly market report also drafts a market update for Google Business, from the report's own words, with a Learn more button to the full report.
- Just-sold posts from your CRM closings go to Google Business as well, with the same address and price choices as your other channels.
Google Business posts get the same checks as every other post, and for real estate, wording that could raise a fair-housing concern holds the post back.
Cancel a queued post
Queued posts have a trash button on the right. Click it, confirm, and the post is cancelled. Published posts cannot be cancelled from here, because they are already out.
Why every X thread lands in Failed
This is the surprise worth explaining. The autopilot posts single posts only. An X thread is written as a series of tweets joined together, which is not something it can post in one go, so it never tries.
Rather than silently skipping it, the thread is recorded on this page as Failed with the reason: this is a multi-tweet thread, autopilot posts single posts only, so it is saved here for you to post as a thread yourself. You also get a notification saying a thread needs to be posted by hand.
So a thread in Failed is not a bug and not a lost post. It is a thread waiting for you to paste it into X. Copy it from the Content Hub, post it, and move on.
The same treatment applies to a post that still contains a [link] placeholder because the article it points at is not live yet. It is held here with that reason so you can post it once the article publishes.
When nothing is connected
If a post fails because a social account is not connected or has gone inactive, the reason says so. Reconnect in Settings, Publishing and republish from the Content Hub.