Connect your social accounts

Noli is your team. And like a human team, it does its best work when you hand it the right tools. Hand it your social accounts and two things happen: your Chief of Staff can work your DMs and comments as your business, and your marketing system can publish for you. The connection runs through Zernio, a secure social connection service, and you approve each account yourself on the platform's own screen.

Your Chief of Staff and your marketing system each keep their own list of connected accounts, so you connect an account once in each place you want to use it. Connecting in one does not connect the other.

Connect for your Chief of Staff

1. Open your Chief of Staff dashboard and go to the Channels tab, under Setup (on a phone, tap Menu, then Setup, then Channels).
2. In the Social accounts section, click the button for the platform you want: Instagram, Facebook, X (Twitter), LinkedIn, TikTok, or YouTube.
3. A secure connection page opens in a new tab. Log in and approve access there.
4. Come back and press Refresh. Your connected accounts appear with their names.

If you do not see the Social accounts section, social is not enabled for your workspace or plan yet.

What your Chief of Staff can do with it

Once accounts are connected, your Chief of Staff gets a real social inbox:

• Answer your DMs. It reads a thread for full context and drafts a reply as your business. The reply lands in your Needs you queue and sends once you approve it. "Anything in my Instagram DMs I should know about?" becomes a question it can actually answer.
• Reply to comments. It can read the comments on your posts, so engagement worth responding to does not go stale, and drafts a reply in your voice for you to approve before it posts.
• Post and schedule. Ask it to publish a post to one or several accounts at once, now or scheduled for later. Every post is filed into your Needs you queue first, and Noli publishes it only after you approve it there.

Everything is strictly scoped to your own accounts, and it never sends marketing blasts through your DMs.

Connect for your marketing system

In the marketing app, open Settings, then Publishing. Under Social Media Accounts, click Connect next to LinkedIn, X (Twitter), Instagram, Facebook, TikTok, YouTube or Google Business, and approve access in the window that opens. Only an owner or admin can connect accounts.

Your marketing system turns each approved article into platform-specific social variants and, with your accounts connected, publishes them.

Three things to know:

• Nothing posts on its own until you say so. Turn on Automatically publish to social media under Settings, then Publishing, or choose channel by channel on the Social page, where each connected account has its own switch, such as Post to LinkedIn automatically. Otherwise you publish from the Content Hub yourself, and drafts such as just-sold posts wait on the Social page for your approval.
• X is different. The marketing system prepares X threads for you to post yourself. It does not auto-publish them.
• You can see everything it sent on the Social page.

See Repurpose content for social media.

Connect Google Business

Google Business connects the same way, through Zernio, and it needs a verified Google Business Profile.

1. Press Connect next to Google Business.
2. Sign in with the Google account that manages your Business Profile and approve access on Google's own screen.
3. Choose the location Noli should post to. If you manage several, pick the one this workspace is for.

Once it is connected:

• Posts go to your Business Profile like any other channel: updates, open houses as Google events with their day and time, and offers. Each post can have a button, such as Learn more or Book. Google takes up to 1,500 characters and one photo, never a video. See Track your social posts.
• New reviews come into Reviews with a reply drafted for you to read, edit and send. Replies wait for you unless you agree to automatic replies for 4 and 5 star reviews. See Ask your customers for Google reviews.
• Nothing posts on its own until you turn on Post to Google Business automatically on the Social page. Until then every Google Business post waits for your OK in your Inbox.

California agents: the Google Business row also asks for your DRE license number, so it is on your Noli profile. Noli does not add it to your posts. Put it in your Google Business Profile description too.

Why it matters

Social is where your customers already are, and it is also the first thing that slips when you get busy. Once your accounts are connected, the posting keeps happening and the inbox keeps getting answered, with you approving what matters instead of doing all of it.

Next

• Repurpose content for social media
• Approve what goes out before it sends