Marketing: your first campaign

Your marketing system researches your market, builds a strategy, and drafts the work: blog posts, newsletters, social posts, ad copy, lead magnets, landing pages, and funnels. You review it, and you decide what goes out.

There is no setup wizard here

You already did the setup. When you completed Noli setup at app.noliai.com/dashboard/setup (opens in a new tab), your marketing workspace was created from the same answers: your business name, your website, what you do, your brand voice, and whether you serve a specific area. Nothing asks you those questions again.

So the first time you open ams.noliai.com the workspace is already there, with work already running.

The checklist on your home page

The first thing you see is a card headed Your marketing system is setting itself up. It has five rows, and each one reads live state rather than a box someone ticked:

1. Business scan. Reading your website, picking up your brand look and voice, and finding who you compete with. These start the moment your workspace is created and take a few minutes. The website and brand parts need the website you gave during setup.
2. Strategy. If you gave your website during setup, the strategy is written from the scan without you pressing anything, and it arrives marked ready for your review. If not, the row says "Not started yet" and has a Generate it button.
3. First draft. As soon as the strategy lands, the top topic in it goes straight into the pipeline. The finished article waits for you in your Inbox.
4. Publishing connected. Optional. See "Connect your blog" below.
5. Recurring content. On at one article a week, drafted into your Inbox. If it is ever off, the row has a Turn on weekly button.

Underneath, once the scan finishes, the card shows what it found: how many competitors are mapped, whether your site was read, and whether your brand was captured. That is your intelligence brief, and the full version is on Home, under What Noli learned this week, All research.

When every row is done the card folds into a single line, and you can put it away for good with the close button. It is stored against your account, not your browser, so putting it away on your laptop puts it away on your phone too.

Where things are

The menu has eight places, plus Settings at the bottom:

• Home: this month's visitors, sign-ups and (on the Real Estate plan) leads, counted by page, post and email, plus what Noli learned this week.
• Inbox: everything waiting for your OK, one card each, with switches for what goes out on its own. See Approve everything from your Inbox.
• Calendar: a month of what Noli did and what is coming up, from articles and social posts to emails, market reports and AI Visibility scans. Pick a day to see everything on it. Recurring work next to it lists everything Noli makes on a schedule, where you pause, resume or change each one.
• Pages: landing pages, lead magnets and funnels.
• Content: articles, the Content Hub, your content strategy, images and video, and the Ad kit.
• Email: sequences, your email strategy and partner outreach.
• Social: your posts and the channels that post on their own.
• AI Visibility: what AI assistants say about businesses like yours.

Each place shows its pages as tabs across the top. On a phone, the menu opens from the button at the top left.

Your Chief of Staff says hello

The first time you open the app, your Chief of Staff opens its own chat panel and introduces itself by the name you chose during Noli setup. It is the same Chief of Staff you talk to in the main Noli app, and its first message says what it has already started for you. It can answer questions, explain a screen, or start work for you. That greeting happens once, on your account, not once per device. After that, open the chat any time from the chat button, labelled "Chat with" and its name.

The chat in the marketing app keeps its own conversation history, so something you said in the main app's chat does not carry over yet. If it matters, tell it again here.

Review the strategy, then approve it

The strategy is the thing everything else hangs off, so it is worth ten minutes. Open it from the checklist, read the pillars and the suggested topics, and correct anything that misses. On the default Standard automation level, approving it turns the suggested topics into planned articles, and they start through the pipeline two at a time. On the Collaborative and Custom levels, they wait as topics for you to start.

Ship content

Drafts land in your Inbox where you can read, edit and approve them, along with your social posts, emails and pages. See Approve everything from your Inbox. Approved articles wait in the Content Hub for you to publish. Only two articles run through the pipeline at a time, so the rest wait their turn. That cap is deliberate: it keeps quality and cost predictable.

Connect your blog

This is optional, and you can do it any time under Settings, Publishing. It supports WordPress (through the Noli plugin), Ghost, Webflow, or a custom API endpoint. Connecting alone does not publish anything: you publish each article from the Content Hub, or turn on Auto-publish on approval in the same place so approved articles go out on their own. See Work your approved content in the Content Hub.

Connect your knowledge base

For richer, more accurate content, the marketing system can pull from your knowledge base. There is no key to paste: open Settings, Intelligence and click Connect now, then bring documents in from Settings, Library. See Build your content library.

Push leads to your CRM

When someone fills in one of your landing pages or lead magnets, that lead is pushed to your CRM as a contact, with the campaign and source that brought them in. This needs your CRM connected first. See Connect integrations and API keys.