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Marketing: your first campaign

Your marketing workspace is already built when you first sign in. Here is what it starts on its own and what it needs from you.

Your marketing system researches your market, builds a strategy, and ships the work: blog posts, newsletters, social posts, ads, lead magnets, landing pages, and funnels.

There is no setup wizard here

You already did the setup. When you completed Noli setup at app.noliai.com/dashboard/setup, your marketing workspace was created from the same answers: your business name, your website, what you do, your brand voice, and whether you serve a specific area. Nothing asks you those questions again.

So the first time you open ams.noliai.com the workspace is already there, with work already running.

The checklist on your home page

The first thing you see is a card headed Your marketing system is setting itself up. It has five rows, and each one reads live state rather than a box someone ticked:

  1. Business scan. Reading your website, picking up your brand look and voice, and finding who you compete with. These start the moment your workspace is created and take a few minutes.
  2. Strategy. Written from the scan, without you pressing anything. It arrives marked ready for your review. Read it, change anything that does not fit, then approve it.
  3. First draft. As soon as the strategy lands, the top topic in it goes straight into the pipeline. The finished article waits for you in your review queue.
  4. Publishing connected. Optional, and the only row that needs a decision from you. See below.
  5. Recurring content. On at one article a week, drafted into your review queue. The row has a one-click switch if it is ever off.

Underneath, once the scan finishes, the card shows what it found: how many competitors are mapped, whether your site was read, and whether your brand was captured. That is your intelligence brief, and the full version is under Intelligence.

When every row is done the card folds into a single line, and you can put it away for good with the close button. It is stored against your account, not your browser, so putting it away on your laptop puts it away on your phone too.

Your Chief of Staff says hello

The first time you open the app, your Chief of Staff opens its own panel and introduces itself by the name you chose during Noli setup. It can answer questions, explain a screen, or start work for you. That greeting happens once, on your account, not once per device.

Review the strategy, then approve it

The strategy is the thing everything else hangs off, so it is worth ten minutes. Open it from the checklist, read the pillars and the suggested topics, and correct anything that misses. Approving it releases the rest of the topic queue into the pipeline.

Ship content

Drafts land in your review queue where you can edit, approve, and publish them. Only two articles run through the pipeline at a time, so the rest wait their turn. That cap is deliberate: it keeps quality and cost predictable.

Connect your knowledge base

For richer, more accurate content, the marketing system can pull from your knowledge base. This connects automatically, there is no key to paste. See How your team connects.

Push leads to your CRM

When someone fills in one of your landing pages or lead magnets, that lead is pushed to your CRM as a contact, with the campaign and source that brought them in. This needs your CRM connected first. See Connect integrations and API keys.