GTM Engineer

Review and approve a campaign

Nothing sends until you approve it. You see every recipient and every message first, and approval freezes the exact batch you reviewed before launch starts sending.

This is the screen the whole product is built around. A campaign is drafted from a play, and it is not going anywhere until you say so.

Start a campaign

On a finished run's results, click Build campaign.
Or open Campaigns, click New campaign, pick the play, give it a name, and click Create draft.

A new draft is two emails, sent weekdays 9 to 5 in your timezone, at most 25 a day. You can change all of it before approval. Campaigns start only from business plays Noli can email. Consumer plays are worked by hand.

Each campaign has five steps across the top: Overview, People, Template, Review and Settings.

Who gets enrolled

Only accepted people with a verified email are enrolled. Unsubscribes, bounces and complaints are always left out. On People you can Exclude someone, and the excluded list shows why each person was left out, with Include to bring back anyone you excluded yourself.

Approve & launch

Approve & launch is one button that does two things in order. First it freezes the exact version you just read: every person, every step, and the exact message each of them receives. Then it starts sending. Nothing goes out before you click it. If the approval goes through but the launch does not, the campaign stays approved and a Launch button appears.

Until everything is ready, the button is disabled and the reason shows beside it. It needs someone enrolled, a connected mailbox chosen in Settings, your business postal address saved, every message rendered, and no message still needing review. Only the person whose mailbox sends the campaign can approve it.

If the draft changed after you loaded it, because recipients or content changed underneath you, nothing is approved. You are told the draft changed and shown the fresh version to review again. Your earlier read never authorizes different messages.

Quality checks before you can approve

Every message is checked before it can be approved. A message that is too short, too long, has a template field left unfilled, or reads too much like another step is marked Needs review, and Review shows exactly which step and why. Approval stays blocked until you fix it.

These checks use no AI and no outside service, so the same draft is judged the same way every time.

Your postal footer is part of the message you review, so you see what recipients will actually see at the bottom of the email.

Re-drafting a message

Every person starts from the same message template with their details filled in. Template shows it, with the personalized parts highlighted.

To rewrite one person's messages, click Redraft with AI on People or Review. It writes in your locked voice from Settings, Knowledge, and uses your AI allowance. Without a locked voice, that person stays on the template and you are told so. Lock your voice first if you want AI drafts to sound like you.

You can also edit a message yourself, with Manual edit on Template or Edit on Review. There is no AI call. The body has to be 12 to 130 words, and you cannot touch the footer: your postal address and the unsubscribe link are added after your copy. It is normal to rewrite a few early on.

To change the number of emails or their timing, click Edit sequence on Template. You can have one to three emails. The first goes on day 0, each later one on a later day, all by day 30, and later emails only go out if the person has not replied.

Sending controls

You are setting the pace, not just the content. On the campaign's Settings step:

Daily cap. The most that can go out in a day, up to 50. That is also the hard ceiling for any one mailbox, and it counts every campaign sending from that mailbox together.
Start hour and End hour. Messages only leave inside this window, in the timezone you set, Monday to Friday. Anything due at a weekend waits for Monday.
Jitter (minutes). Sends are spread out by up to this many minutes, from 0 to 120, so a batch does not arrive as an obvious block.
Send from. The connected mailbox this campaign sends from.
Duplicate protection. On by default: anyone already in another campaign is left out. Ticking Allow people who are already in another campaign turns it off. Leave it unticked unless the overlap is intentional and you have reviewed it.

Click Save settings, then approve again.

The first campaign you approve on a mailbox sets that mailbox's daily cap and send hours. A later campaign from the same mailbox has to use the same cap and hours, or approval is refused.

Steps you do by hand

In Edit sequence you can also add LinkedIn connect, then follow-up or an X direct message. Noli never sends these. They appear in the sequence so the campaign reflects the real plan, and Noli records each one as a task with the message to use.

After launch

Pause and Resume stop and restart sending.
Stop cancels every send that has not started yet.
Complete closes the campaign once every email and every hand task is finished.
To change an approved campaign, open Settings, click Invalidate version, and give a reason. Make your changes, then approve again. Invalidating never sends anything and never changes what already went out.

To keep a campaign supplied with new people, see Keep the queue full with daily lead finding.

Before you can approve at all

Approval stays blocked until the sender's business mailing address is saved. This is a physical postal address for the email footer, not an email address. You can save it in Settings, under Setup, or on the campaign's Settings step under Business postal address. Research and drafting work fine without it. Sending does not.

Sending is also switched on in stages. Until it is on for your workspace, a launched campaign sends nothing.

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