Marketing (AMS)
Track content performance with Google Search Console
Connect Google Search Console to see rankings, clicks, opportunities, and pages losing ground.
Once your content is live, you will want to know how it is doing in search. Your marketing system connects to Google Search Console to show real performance data under Content → Performance.
Connect Google Search Console
- Open Content → Performance.
- Press Connect Google Account and sign in with the Google account that manages your site. Noli asks for read-only access only.
- If that account has more than one Search Console site, pick one under Select your site and press Use this site.
Search Console is a free Google tool. If you do not have it set up yet, open the setup guide on the Performance page. It walks you through adding and verifying your site and submitting a sitemap.
What you can see
After connecting, Performance shows how your pages perform in Google search:
- Total Impressions, how often you appear in results.
- Total Clicks and Average CTR (click-through rate), how often people choose your result.
- Average Position, where you rank on average.
- Top Keywords and Article Performance, the queries and articles behind those numbers.
Switch the range between the last 7 days, 28 days (the default), and 3 months.
Opportunities
The Opportunities panel is the part worth acting on. It flags keywords in Striking Distance of page one, pages with a Low CTR where the title is letting you down, pages that are Climbing, and Content Gap topics you have not covered. For your own Noli articles flagged Striking Distance or Low CTR, Refresh title and description rewrites the title, description, and opening.
Losing ground
Once a week, Noli compares each page with the previous 28 days. Pages slipping in clicks or position appear in a Losing ground list at the top of Performance, and you get a notification. For articles Noli wrote, Refresh article rewrites the article for freshness from new research.
Either refresh goes back through the normal article pipeline, so the new version waits in your Inbox unless you are on Autopilot. See Set your automation level.
Keep in mind
Search Console data is always two to three days behind, so today's numbers are never in yet. On top of that, a newly verified site takes two to three days before Google starts collecting anything at all.