Track content performance with Google Search Console
Connect Google Search Console to see rankings, clicks, opportunities, and content decay.
Once your content is live, you will want to know how it is doing in search. Your marketing system connects to Google Search Console (GSC) to show real performance data under Content → Performance.
Connect Google Search Console
- Open the Performance page.
- Choose Connect Google Account and authorize access.
- If your Google account has more than one Search Console site, pick the one you want to track.
GSC is a free Google tool. If you do not have it set up yet, the in-app guide walks you through verifying your site and submitting a sitemap.
What you can see
After connecting, Performance shows how your pages perform in Google search, including:
- Impressions, how often you appear in results.
- Clicks and click-through rate (CTR), how often people choose your result.
- Average Position, where you rank on average for the queries that matter.
Switch the range between the last 7 days, 28 days, and 3 months.
Opportunities
The Opportunities panel is the part worth acting on. It surfaces keywords sitting in striking distance of page one, pages with a low click-through rate where the title is letting you down, and content gaps you have not covered.
Content decay
When a published article starts sliding in search, it appears in a decay list at the top of Performance. One press rewrites it for freshness and sends the new draft to your review queue.
Keep in mind
GSC data is always two to three days behind, so today's numbers are never in yet. On top of that, a newly verified site takes a couple of days before Google starts collecting anything at all.