Knowledge Base
Research competitors with Competitive Intel
Add competitors, run AI deep-dive research from their website, and discover players you didn't know about.
Keep tabs on the market without living in a dozen browser tabs. The page is called Competitor Intel on screen, and it sits in the Research section of the sidebar.
Turn it on first
Competitor Intel is one of eight pages hidden from the sidebar on a new account. If you can't see it, scroll to the bottom of the sidebar and click Show all features, or open Settings and use the Navigation section.
Add competitors
Click Add Competitor and enter a name, their website, and whether they are a direct competitor, an indirect one, or a content creator. Each one becomes a profile you can return to as your understanding grows.
Run AI research
Click AI Research on a competitor to build a structured profile: how they position themselves, who they target, any pricing it can find, their strengths, and where there might be gaps. It gives you a consistent picture across every competitor on your list.
Research reads the page at the website address you gave, usually their home page, so a profile needs a website. Without one the button is replaced by a note asking you to add it. When you add a competitor with a website, research starts on its own.
Discover new competitors
Click AI Discover. You can describe your business for more relevant suggestions, or click Skip, use KB context only and let it work from the competitors, customer profiles and ideas you have already saved. It then suggests players you may not have on your radar yet, and you add the ones that fit with a single click.
Put it to work
Your competitor profiles live on the Competitor Intel board. Customer Voice and Pre-Mortem draw on them automatically when they reason about your market. They are not documents, though, so they don't show up in chat or the Writing Studio. If you want them there, copy the research into a Quick Note first.