Create plays and run research

A play is who you want to reach and why they are worth contacting now. Something like "dental practices in Phoenix with two or more locations that have just started hiring an office manager" is exactly the right level of detail. The specific part, the bit about hiring, is what makes it a play rather than a list.

Get your plays

You do not build a query or tick filter boxes. Plays are mapped from your business:

• Build my plays on Start here, when you gave your website or described your business during setup.
• The play creator. Open it with New plays from a website on the Plays screen, Open the play creator on Start here, or the + button at the top of the workspace pane. Fill in Website, What you sell and to whom, or both, plus an optional Ideal customer and Geography, then click Find my audience plays. It takes about a minute and uses a small amount of your AI allowance.
• The free Audience Plays report on noliai.com, imported with Run this play.

The Strategist chat works with the plays you already have. To add new plays, use one of the routes above.

If several plays read almost the same, the Plays screen offers to merge them. You pick the one to keep, and the others are archived with their past runs and results kept.

How a run works

1. On a play in Start here or Plays, point at Research this to see the price, then click it. You can also ask the Strategist in the chat to research a play. It prices the run and shows a card for you to confirm.
2. You see which sources it will search, the most candidates it will pull, and the most it can cost in tokens. It stops early once enough leads are accepted. What counts as a match lists the rules it will judge against.
3. Click Confirm and run. The price is locked at that moment. If the provider's price has changed since you saw it, the run is refused rather than quietly costing more, and you ask for a fresh quote.
4. It sources and qualifies against the rules. The results open in a Run tab, and the people it found also appear in Opportunities.

Pricing a run never spends anything. If a run costs more than the audience is worth, change the play and price it again.

A play Noli cannot research shows a one-line reason instead of Research this.

Preview before you pay for a run

Preview on a play shows three real rows from one source, so you can judge the play before a full run. The button tells you what it costs in tokens before you click, nobody is enrolled, and each workspace gets three previews a day.

Qualification rules

Qualification is what separates this from buying a list. The play's rules decide who survives sourcing. Each result is marked Accepted, Needs review or Rejected, and only accepted people move toward a campaign.

Sources that cannot check the play's rules are left out of the plan rather than run anyway. If no source can cover the play at all, it refuses to price the run and lists each source with the reason. A rule a source cannot check, such as team size on Google Maps, sends the result to Needs review rather than a guess. A vague "yes" on a filter it cannot actually check would quietly poison everything downstream.

Fit and evidence

Every result carries its fit and the evidence claims behind it, evaluated against the specific play. You can see why someone was accepted, not just that they were.

If there are no evidence claims recorded for a result, it says so. It does not manufacture a reason.

Your ideal customer and voice

Open Settings, then Knowledge. It has two cards:

• Ideal customer: Summary, Who we sell to, Who we do not sell to, Goal this quarter, and Proof points.
• Voice: Business name, Style summary, and example sentences. Derive from website drafts a voice from your website and sample messages you paste in. It uses your AI allowance.

Saving creates a new version rather than overwriting the old one, so you can change your positioning without losing what worked before. When a version is right, click Lock on it. AI drafts for campaigns and replies are written in the locked voice. If a new version turns out worse, open an earlier one and click Revert to it.

Do this early. A locked voice before your first campaign means Redraft with AI writes like you from the start.

Conversations are saved

Your Strategist chats are kept. Open All chats in the left menu to reopen one and carry on rather than starting again.

Consumer audiences

Consumer research is released in stages. It has its own switch and needs current legal and quality sign-off before it opens, so if it is not available in your workspace yet, that is why. Where it is available, research can also find consumer demand, including buyer and seller demand for property. It looks for the public places where potential buyers gather or express it: communities, forums, conversation threads, events, and creator audiences, with the evidence attached, and sometimes the public author or organizer as context.

Consumer results work differently from business prospects, on purpose. You get a public destination, the evidence, a recommended next step, and draft copy to review. You then take the step yourself, outside Noli, after reading that community's rules. Noli never emails, texts, messages, follows, joins, or posts to a consumer for you, and consumer results cannot be routed into an outreach campaign.

Related: Getting started with the GTM Engineer and Work the Opportunities screen.