CRM
Collect more reviews with Reputation
Find or paste your review link, test it, then let one switch ask every customer for an honest review a few days after the job.
Reviews are the highest-leverage marketing most small businesses never get around to. Customers would leave one, but nobody asks. The Reputation page in your CRM makes asking automatic: save your review link once, turn on one switch, and every customer gets a short email with the link a few days after you finish working with them.
Set your review link
Open Reputation and fill in the Review link card:
- Pick your platform: Google, Facebook, Yelp, or Other.
- Paste your public review link. For Google, use your Business Profile review link (it looks like
https://g.page/r/.../review). - Click Save, then Test the link. Noli follows the link the way a customer's phone would and tells you whether it opens your Google review form, or whether Google no longer recognizes it.
Not sure where your Google link is? Click Find my link:
- Check your business name (as it shows on Google) and type your city. A street address or phone number is optional and helps when several places share a name.
- Click Search Google. Noli looks your business up on Google Maps and shows up to three matches with their address, star rating and number of reviews. See on Google Maps opens each one so you can check it.
- Click This is mine, then Yes, save it when Noli asks Save this as your review link?. Nothing is saved before that; Back to the list changes nothing.
- Noli saves the link and tests it right away.
A business gets 5 searches a day, counted across this page and Email → Reviews in your marketing app. The number left today shows in the finder.
You can also copy the link from Google yourself: click Where do I find my Google review link?, sign in to the Google account that manages your Business Profile, search for your business on Google (or open business.google.com), then choose Read reviews, Get more reviews and Copy.
The link is saved once and shared with Email → Reviews in your marketing app, so changing it in either place changes it everywhere. Nothing is sent until a link is saved, so a customer never receives an email with a missing link.
Ask customers for a review, automatically
Switch on Ask customers for a review and pick when the email goes out:
- A deal or job is marked won (for real estate agents, a closing)
- An appointment is over (a booking on your calendar that has ended)
- An invoice is paid
Then set Days after and click Save changes. Real estate agents start with a deal won plus 14 days; everyone else starts with an invoice paid or an appointment over, plus 3 days. Click See the email to read what customers get.
The switch runs on your automations: it keeps one automation per moment you picked, named "Review request", so you can see each run in the automation's history. Turn the switch off and every waiting request is dropped.
It needs your own email connected (a Gmail or Outlook mailbox, or your own sending domain). Requests go from your own email, never from Noli.
The rules every request follows
- Everyone who qualifies gets the same email, whatever they thought. Google's review policy does not allow businesses to "selectively solicit positive reviews from customers", so the switch never filters by how happy a customer was (conditions added to its automations are ignored), and the email asks for an honest review, not a good one.
- Nothing is offered in return. Google and the FTC forbid rewards for reviews, and Noli refuses wording that offers one.
- Once per event, and never more than one request per person every 180 days, whichever way it is sent: the switch, a review template, or Request a review now.
- Nobody who unsubscribed is emailed, and every request carries an unsubscribe link.
Request a review right now
Just finished a job? In the Request a review now card, search for the customer by name or email and click Send request. They get the same review-request email immediately. If they were asked in the last 180 days, Noli tells you the date and does not send another. A contact with no email address shows No email instead.
Keep score
The top of the page shows requests sent in the last 30 days, the last 90 days, and whether your review link is set. The Recent review requests list shows each request, who it went to, when, and whether it went out automatically or by hand.