Marketing (AMS)
The daily check and what AI Visibility costs
When the daily check is worth turning on, what a weekly scan costs, and how the monthly ceiling protects you.
The weekly scan is the measurement
Once a week, every active question is asked of every engine you selected, with repeated samples on the engines that answer differently each time. Claude is the exception: it is asked once a month, and the weeks between count its latest answers so the score stays comparable. That repetition is what makes the score trustworthy, and it is why the weekly number is the one on your dashboard, in the shared report and in your digest.
A single reading cannot tell you whether something you did worked. The trend can, which is why the weekly cadence stays even when you are not watching.
The daily check is a stopwatch, not a score
The Daily check on your starred questions switch sits in the What we look for card. It is off by default, and it starts working after your first weekly scan.
Turned on, it asks Perplexity and Google AI Mode your starred questions once a day, one sample each, using whichever of those two engines you have switched on. At most five starred questions run; with none starred it uses the first three. Once there are two days of results, they appear as a small bar strip under the score, labeled as a trend rather than the score, and they are kept separate from your weekly history.
Turn it on when you have just done something you want to watch land: published a page for a gap, fixed a directory listing, claimed a Google Business Profile. Turn it off again afterwards. A single daily sample is noise most of the time, and left on all month it costs about as much as the weekly scan itself.
What it costs
- A weekly scan of ten questions usually costs under a dollar in engine fees. The week Claude is asked, it costs about a dollar more: a few dollars a month either way.
- The daily check is a few cents a day while it is on.
- Finding conversation threads is about a cent per question or less.
- The site check and llms.txt cost nothing.
Everything AI Visibility spends counts toward your workspace's monthly AI allowance, the same pool as the rest of your AI usage. There is no separate balance to buy.
The monthly ceiling
AI Visibility also has its own, harder ceiling: ten dollars of engine fees a month. The Included in your plan card shows how much of it this month has used, as a percentage. The bar turns amber at 70% and red at 90%. The ceiling is part of your plan, so there is no number to change.
When the month's fees run low, Claude waits for the next week's scan first. A scan that would still cross the ceiling asks no engine at all, so a misconfiguration cannot run away with your allowance; the page says "This month's AI visibility checks are used up" with the date of the next check, and the scan runs on its own on the 1st. The daily check stops at the ceiling and starts again with the new month.
Engines and their prices
ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini each cost around a cent or two per answer. Claude searches the web for every answer and costs about seven cents per answer, so it is asked once a month rather than every week, and that month's scan of ten questions costs roughly a dollar more; real estate workspaces start with it on, and anyone can switch it on or off in Engines. Grok is not offered.
Things that stop the spending on their own
- The monthly ceiling, refused before any engine is asked.
- Dormancy. After eight weeks with nobody opening the page, weekly scans and the daily check pause. Answers already paid for are still collected. Your next visit resumes the schedule and the page tells you it has.
- The switches. Weekly scans at the top of the page stops everything; the daily check has its own switch.