Marketing (AMS)
Set up AI Visibility
Turn on the weekly scan, check the questions it asks, and see how much of your monthly allowance it has used.
AI Visibility in the menu is where you find out what ChatGPT, Perplexity, Google's AI answers, Gemini and Claude say when someone asks for a business like yours. Every week it asks your questions, records who gets named, who gets cited, and where you stand. Claude is asked the same questions once a month, and the weeks between count its latest answers.
Most workspaces do not have to set anything up. If you told Noli what your business does during setup, AI Visibility switches itself on, writes your question set, and the first scan runs shortly after. In real estate, claiming your neighborhood (at setup or in Territory) does the same: it saves the neighborhood's city as your service area, switches AI Visibility on, and adds three questions a seller in your neighborhood would ask, alongside the city questions. A website is not needed for the scan; the site checks wait until you add one.
If the Weekly scans switch at the top of the page is off, turn it on. If the question list is empty, press Generate questions.
Changing settings, running a scan and briefing a page are owner or admin actions. Anyone in the workspace can read the report, add questions and export the answers.
Check the four things it looks for
Open AI Visibility and find the What we look for card.
- Also known as: up to five comma-separated names that also count as you. Your own name, your team name, your brokerage, a former business name, a founder. An answer that names any of these counts as naming you. This matters most for a short or common brand name, where another business shares the word.
- What you do: the category in plain words, for example family law, HVAC repair, startup incubator. Real estate workspaces do not see this field; the service area covers it.
- City and State: where you want to be found. Real estate workspaces inherit these from the service area.
- Engines: the AI assistants to ask. Choose from ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini and Claude. Press a name to switch it on or off, and keep at least one on. Most workspaces start with ChatGPT, Perplexity, Google AI Mode and Google AI Overviews; real estate workspaces also start with Gemini and Claude. Claude searches the web for every answer, so each Claude answer uses more of the monthly allowance than the others. That is why Claude is asked once a month rather than every week.
Press Save. If you changed the city or the category, press Refresh questions at the top of the page afterwards so the question set matches.
The questions
The questions we ask lists every question in the set, with a count of the active ones. They are written from your profile: hiring questions, comparison questions, research questions and local questions. If Google Search Console is connected, a few question-shaped searches people already use to find you are added too, marked from search.
Add your own with the box at the top of the card. Type a question the way a customer would type it into an assistant, then press Add. It runs with the next scan. You can have up to 25 active questions.
Use Archive on a question that does not represent real demand, and Reactivate if you change your mind. Star a question to run it first and to include it in the daily check. Refresh questions never removes a question you wrote or starred.
Run the first scan
Press Run this week's scan. Perplexity and Google answer within a few minutes, and so does Claude in a week it is asked. ChatGPT and Gemini answers come through a queue and arrive over the next few hours; the score updates as they land, so a partial score on the first afternoon is normal.
After that the scan repeats every week for as long as the Weekly scans switch at the top of the page is on.
Your monthly allowance
The Included in your plan card shows how much of this month's AI Visibility allowance has been used. The bar turns amber at 70% and red at 90%. The allowance is part of your plan, so there is no number to change.
If the allowance runs low, Claude waits for the next week's scan first. If it runs out, no engine is asked, the page says "This month's AI visibility checks are used up" with the date of the next check, and the scan runs on its own on the 1st of the new month. You do not need to do anything.
Everything AI Visibility spends also counts toward your workspace's monthly AI allowance, the same as the rest of your AI usage.
Track the competitors you actually lose to
Add them under Tracked competitors: a name, and their website if you have it, then press Track. You can track up to 15. Share of voice then counts how often the answers name you versus them. You can also press track next to any name in the Who AI names instead of you list (Who AI recommends instead of you in real estate workspaces).
If nobody opens the page
Weekly scans pause after eight weeks with no visit, so a workspace nobody is watching does not quietly spend money. Answers already paid for are still collected. Your next visit resumes the schedule, and the page says so.