Marketing (AMS)
Act on an AI Visibility gap
Turn a question the engines answer without naming you into a brief, an article, and a page they cite.
A gap is a question the engines answer without naming you. It is the most useful row on the page, because it tells you exactly what to write.
Find the gaps
In The questions we ask, each active question carries a chip per engine after a scan has run. Red means none of that engine's answers included you, blue means at least one named you, green means at least one cited a page of yours. Grey means the answers are still arriving or the engine gave no answer.
A question where at least one answer in the latest scan left you out shows a Turn into a brief button. The questions where every chip is red are the biggest gaps.
Open the question first. It expands to show the answers from its last two scans, which engine gave each one, whether it named or cited you, and the sources it was built from. Read two or three before you act. The answers say what a good page has to contain.
Turn the gap into a brief
Press Turn into a brief. It writes a brief from the real answers, including who was named instead and which sources the answers were built on, then sends it into the normal content pipeline: research, then a draft, then your Inbox. The confirmation says so. Briefing is an owner or admin action.
Nothing publishes on its own unless you have chosen otherwise. The draft waits in your Inbox like any other piece, marked so you can see it came from AI Visibility.
The best-in-city page
Brief the best-in-city page at the top of the page writes a different brief: the single page an assistant reaches for when someone asks who the best businesses in your category and city are. It is built from this week's answers, it names the two or three real alternatives honestly, and it includes the review-response steps the engines weigh for local businesses. It needs a city, set in What we look for or your service area.
It is worth doing once, early, and then again when the competitive picture changes.
Where AI gets its answers
The Where AI gets its answers card is the second way to close a gap, and often the faster one. If the answers about your category are built from Zillow, a local directory or a Google Business Profile, being on that source is worth more than another article. Several sources have a How to get on link that opens the steps and a link straight to the right page. Add to my to-do list puts the job on your Projects list, when your workspace has Projects.
Ghost citations
Ghost citations lists pages on your own domain that the engines cite but that do not exist or never mention you. Each one is a page the engines already want to send people to. Creating or fixing it is the cheapest win on the whole page.
A page that could not be checked, because the site blocked the request or timed out, is never counted as a ghost.
Answers that get your facts wrong
When an answer states something about you that contradicts what you have on file, it appears under Answers that get your facts wrong, with the engine and the question. Fix the source the engines read, which is usually your own site, your Google Business Profile or a directory listing, and the next scan shows whether it stuck.
Watch it pay off
Pages of yours the engines cite lists the pages of yours the engines use most, with how many answers, how many weeks, and when each was first cited. A page that came out of a Noli brief carries a published by Noli chip, so you can see a brief turn into citations.
Publishing without review
The Publish AI Visibility articles without review switch in What we look for lets an article that started as an AI Visibility brief skip your Inbox once the fact checks pass, even when your general automation still asks for review. It then goes live on its own if your blog connection publishes approved articles automatically. Start with it off. Switch it on once you have read a few and trust them. The Always publish AI Visibility answers without asking switch on the card in your Inbox is this same switch.