Property valuations

Open Marketing, then Local, then Valuations. Enter a property address and your team pulls public records and comparable sales and composes a client-ready valuation report in about a minute. Every report reads like something from a high-end advisory firm: an answer-first summary, the key judgments, how the value was derived, the comparable evidence with per-comp reasoning, a reconciliation from the evidence to the final range, pricing scenarios, and honest risk factors.

Two ways to work

On autopilot. Enter an address and you are done. This is also what happens automatically when a seller uses your home-value page.

With full control. Every completed valuation has a Valuation studio panel where you can:

• Choose the comps. Uncheck any comparable that does not belong, like a teardown or an off-market oddity.
• Add adjustments the records cannot see. Note things like "full kitchen remodel 2024" (adds value) or "original roof" (reduces value).
• Give method instructions. Tell it how you want this one valued, for example "weight the two most recent sales heaviest" or "lean conservative, the seller expects too much."

Then choose Regenerate. The report recomposes around your judgment. This uses no new property-data lookups, so you can refine as many times as you like.

Set your voice and method once

The Report preferences panel on the Valuations page lets you set two things that apply to every report, including the ones generated automatically from your home-value page:

• A writing sample so reports match your voice.
• Standing method instructions so every valuation is weighed the way you prefer.

A note on accuracy

Estimates come from public records and comparable sales. They are not appraisals. In states where sale prices are not public record, the report says so plainly and leans on the range rather than a single number, and your own market knowledge is the decisive advantage.